I don't just
market technology.
I make it memorable.
I'm a revenue leader, creative strategist, and lifelong artist who believes the best marketing does more than explain what a company sells.
It gives people something to remember, something to talk about, and a reason to connect. From unexpected campaigns and partner collaborations to custom merchandise, live experiences, and video storytelling, I bring creative ideas to life with a business purpose.
Push boundaries.
Make them laugh.
Make it memorable.
I believe memorable marketing sometimes needs to push a few boundaries. Technology marketing doesn't have to look, sound, or feel like everyone else's.
I enjoy finding unexpected ways to tell a story, sometimes irreverent, sometimes a little outrageous, and often designed to make people laugh.
Practice Safe Tech grew from that philosophy. I wanted a campaign that could take a serious subject, give it an unmistakable personality, and carry that identity across digital advertising, custom merchandise, partner collaborations, and live events.
Humor and creativity are part of every creative endeavor I undertake. My goal isn't simply to capture attention for a moment. It's to leave people with an impression they aren't likely to forget.
Make partners part of the story.
Strong technology partnerships deserve more than a collection of logos. I look for opportunities to develop shared creative campaigns that celebrate each partner's contribution while communicating a unified message to customers. From original characters and custom graphics to integrated marketing campaigns, I believe creative collaboration can strengthen relationships and make sophisticated technology more approachable.
Collaborative Campaign Worlds
Developing distinctive visual identities that bring technology partners together through original characters, bold graphics, and memorable campaign concepts. The goal is to create marketing that feels cohesive and recognizable while giving each partner meaningful visibility.
Technology With Personality
Translating complex cybersecurity and infrastructure messaging into engaging creative work that supports partner visibility and customer conversations. Technical accuracy and creative storytelling don't have to compete. The strongest campaigns make both work together.
Ideas are better in motion.
Whether I'm developing an irreverent marketing campaign, interviewing a technology leader, or speaking to thousands of people, I believe the best communication makes complex ideas accessible, engaging, and human. Video gives a story another dimension: personality, emotion, and the ability to connect with an audience beyond the written word.
Practice Safe Tech
An unconventional approach to cybersecurity marketing that uses humor, personality, and memorable storytelling to capture attention. Part of a larger campaign spanning digital advertising, promotional merchandise, and live events.
DataSecured360 Interview
Bringing technical expertise and business storytelling together through conversation. I enjoy helping technology leaders communicate what their solutions actually mean for the people and organizations they serve.
WGU Commencement Address
Speaking to more than 10,000 graduates, families, and guests about perseverance, reinvention, and the courage to build something new. An opportunity to share a deeply personal story with an audience at a pivotal moment in their own journeys.
The most interesting brands don't fit neatly into a box.
A memorable brand is more than a logo or a color palette. It's a recognizable personality expressed consistently across every interaction. I love building identities from the ground up, finding the visual language, messaging, and unexpected details that make a brand feel distinctive, authentic, and impossible to overlook.
From identity to experience.
These projects show how I carry a creative concept beyond the initial design, developing everything from recognizable visual identities to coordinated printed materials and tactile brand experiences.
Building a Recognizable Identity
Creating an original visual identity that reflects personality, professional expertise, and creative energy. From typography and color selection to supporting graphics, every element is designed to work together as a cohesive brand system.
A Brand You Can Hold
Translating a growth-focused campaign into a coordinated physical mailer with custom printed pieces, branded merchandise, and playful details. Every item contributes to the same visual story, creating a memorable experience beyond the digital screen.
The Complete Brand Experience
Designing a custom presentation box that brings together visual identity, packaging, printed collateral, and thoughtful branded elements. A demonstration of how individual creative assets become a unified experience when every detail supports the larger story.
The best work starts with understanding.
Technology is only as valuable as our ability to communicate what it makes possible. I believe the strongest partnerships are built on curiosity, collaboration, and a shared commitment to helping customers understand why something matters.
What I appreciate about Carrie is that she can take something technical and make it understandable and interesting to the people we are trying to reach. I know the technology. Having someone who can help communicate its value is important to me, and Carrie demonstrated that ability in both companies.
Creative thinking.
Technical understanding.
Business impact.
I don't approach marketing as an isolated creative exercise. My background in executive sales leadership, enterprise technology, cybersecurity, and business development means I understand the commercial objectives behind the work. I know how to connect creative strategy with customer relationships, partner ecosystems, and revenue growth.
Creativity With Commercial Purpose
I understand the full customer journey, from first impression to long-term account development. My experience leading sales organizations allows me to create marketing that supports meaningful conversations, strengthens relationships, and contributes to measurable business outcomes.
Relationships That Create Opportunity
Strategic partnerships are more than logos on a slide. I build collaborative campaigns and experiences that create shared visibility, strengthen vendor relationships, and open doors to new business opportunities. The most effective partnerships are built around mutual value.
Making Complex Ideas Accessible
With graduate-level education in cybersecurity and hands-on experience across enterprise technology, I understand the solutions behind the messaging. That technical foundation allows me to translate sophisticated products into clear, compelling stories without sacrificing accuracy or credibility.
I build things that grow.
Whether it's a team, a brand, a business relationship, or an entirely new idea, I bring strategic thinking, creative energy, and a genuine passion for making things happen. I'd love to hear what you're building.